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Doritos takes gamification to a new dimension | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Sonya Fatah

The newly introduced limited-edition Doritos Jacked 3-D Bacon Cheddar Ranch chips have a mobile-only execution on both sides of the border.

In the U.S., the company has launched a 3D mobile campaign that allows consumers of the new snack to scan each chip for an original 3D-style video experience.

http://strategyonline.ca/2015/07/16/doritos-deepens-its-gamification-strategy/
 

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